How To Make Meta Description Best For SEO?

How To Make Meta Description Best For SEO?

Are you working to improve your website’s SEO score and need some help to use the meta description tags in the best way, here you can find a complete guide use the Meta Description in the best way. Please read and follow the guide below, with examples. Find in the detail of Do’s and Don’t of Meta Description to improve SERP.

A Proper Guide To Use Meta Description In The Best Way For SEO

SEO is the result of your hard work and hard competition. Truly, it’s an unknown thing, there’s nothing assured that you manage all required things and you will get the first position in any search engine for the particular search phrase. Meta Description is one the important SEO Factors, which really play a vital role for the SERP of any webpage.

There are more than 200 ranking factors of the search engine like Google. If you lose any single of them and your competitor is standing good for that, you may lose your first rank position in search results. One important SEO ranking factor for any search engine is “Meta Description”. Meta Description Tag is one of the major ranking factors. Search engine and search bots check and index them to find the relevancy of your page. The search engine like Google truncate your meta description and index them for the search result. Meta Description is visible in the search result and helps users to find the information about the web page from search result page.

Google truncates Meta Description up to 165 characters and recommends to use at least 120 characters to maximum 165 characters. If you use Meta Description less than 120 characters, it might be seen as low informative and won’t get additional value for SERP. And if you use more than 165 characters Google won’t truncate them and won’t give you any value as you are expecting, and it’s possible that it won’t be meaningful because only a few characters of the full sentence will be visible and some characters will be missing. then it won’t provide full information to visitors and might not help you for SEO rank in search engines.

There are many reasons, you need to make your Meta Description perfect and the best standing among your competitors. If you wish to be at the top, you need to work properly and make sure everything is really great.

How to Make the Meta Description best for any search phrase?

Here I would like to share some of my own experience about SEO Meta Description. For Example, if your website is selling lighting products and you are working on “LED Spotlights” products page. Here are some of my advice to optimize LED Lighting Store.

Put a perfect and meaningful SEO Meta Title for the page. Make your meta title tag of minimum 48 characters and maximum 70 characters. For example make your Meta Title something like: “Buy Energy Saving Stylish Designed LED Spotlights”. You can use your brand name in SEO title, also you can use any separator.

For example, my store brand name is “Reviews Homes” and I am selling LED Lighting Products online in Australia. I will make my Meta Title for the LED Spotlights product page as follows:

Examples of Meta Titles

Buy Energy Saving Stylish Designed LED Spotlights from Reviews Homes


Energy Saving Stylish Designed LED Spotlights | Reviews Homes


Stylish Designed Energy Saving LED Spotlights | Reviews Homes

You may avoid using stop words in your page’s Meta Title like: and, in, at etc.

Now, you have to make sure that you are using a great and CTA meta description that describe your page exactly to provide users more information in search engines before landing on your page.

Check some of my examples for Meta Descriptions that I would use for my LED Spotlights Page which I am selling online in Australia:

Examples of Meta Description

“Reviews Homes has wide range stock of stylish design energy saving LED Spotlight, visit our store to buy them online in Australia.”


“LED Spotlights available in our store are durable, stylish and energy efficient. Visit now to compare and buy online in Australia.”


“ LED Spotlights range available in our Reviews Homes store are great in design and durable, visit now to buy online in your budget.”

In this way, when you are optimizing your meta description tag, you have to make sure that you are describing enough about your page in simple word. You should also be sure that there’s nothing like being stuffing. For that double check and make sure you are not repeating same words/ keywords maximum times. Strictly avoid keywords stuffing in your Meta Titles and Meta Description.

For example, do not make it like: “LED Spotlights…… LED Spotlights……Visit to buy LED Spot Lights online”

After all, your Meta Description is only a single factor among hundreds of SEO ranking factors. Review your website SEO score and get jobs done which might help you to improve your SEO Score. Make your page well optimized that will help you to get more business from organic search. There is always maximum chances that you get conversions when your visitors are from search engines’ search result.

Be sure to recheck all other important SEO ranking factor that might help you to improve your SEO. After optimizing your meta description, all I can suggest you is to recheck your other ranking factors. And enjoy your online sales.

Please use the contact box if you really need any sort of SEO advice from me.

Best Luck!

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